What is the P/E Ratio and why does it matter?
- Jose Heredia
- Jul 26
- 3 min read

Investing in stocks may sound complicated at first, but there are some key concepts that, once understood, make a big difference. One of them is the P/E ratio (Price-to-Earnings Ratio). You may have seen it on financial websites or in stock market reports, but do you really know what it means and why it's important?
In this article, we'll explain in simple terms:
What is the P/E ratio?
How is it calculated?
What does it tell you about a stock?
When can it help you make decisions?
And most importantly: how to interpret it without being an expert?
What is the P/E Ratio?
The P/E ratio is a metric that indicates how much investors are willing to pay for each dollar (or peso) of profit a company generates.
Formula:
P/E Ratio = price per share / Earnings per share (EPS)
Example: If a stock costs $100 and the company earns $5 per share, its P/E ratio is 20. That is, investors are paying 20 times the annual earnings per share.
What is the P/E Ratio used for?
The P/E gives you an idea of whether a stock is:
Overvalued: If the P/E is too high, it could indicate that investors have very high (sometimes overly optimistic) expectations.
Undervalued: A low P/E could suggest that the stock is cheap relative to its earnings.
It's like comparing the price of two houses of the same size: if one costs much more than the other, you need to know if the extra price is justified.
Types of P/E Ratio

There are two common ways to calculate it:
Trailing P/E: Uses earnings from the last 12 months. It is the most reliable because it is based on real data.
Forward P/E: Uses estimates of future earnings. It can help you anticipate growth, but it also carries greater uncertainty.
What the P/E Ratio looks like visually
Imagine three companies:
Company | Price Action | Earnings per Share | P/E Ratio |
TechCo | $120 | $4 | 30x |
RetailX | $80 | $8 | 10x |
BankZ | $60 | $6 | 10x |
Using the equation above, we can conclude that Techo is more expensive relative to its earnings.
Is a high P/E bad?
Not necessarily. A high P/E can mean:
The company is growing rapidly
Investors believe earnings will rise soon
But it can also be a warning that:
You're paying too much for expectations that might not be met
Context is key. A tech company can have a P/E of 40 and be normal; a utility company with a P/E of 40 could be risky.
Compare within the same sector

Never compare the P/E of a software company with that of an energy company. Each industry has different standards.
Example:
Technology companies tend to have higher P/Es
Industrial or banking companies tend to have lower P/Es
How to use the P/E Ratio in your analysis
If you're looking at a StockerOwl report and see a stock with:
P/E of 8 and its sector average is 15 → it could be undervalued
P/E of 35 and its sector average is 20 → it could be overvalued (or growing rapidly)
But remember: this isn't an absolute rule. It's just another indicator to help you decide.
Limitations of the P/E Ratio
It doesn't work well if the company has no earnings (EPS will be zero or negative).
It doesn't consider debt, cash flow, or other key factors.
It can be affected by extraordinary earnings that won't be repeated.
Therefore, you should never use the P/E ratio as your only tool. It's one piece of the puzzle.
Conclusion: Use the P/E Ratio wisely

The P/E ratio is like a traffic sign: it warns you, but it doesn't drive for you. It can tell you whether a stock is worth taking a closer look at, or whether you should be cautious.
With StockerOwl's simple visualizations, you can quickly see if a company has a reasonable P/E based on its sector and earnings.
You don't have to be an expert. You just need tools that speak clearly.
Keep reading our blog to learn more concepts like this and make increasingly informed decisions (without complicating your life)!
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